THE SANTA SHOEBOX PROJECT CELEBRATES ITS 10TH BIRTHDAY WITH “MORE THAN JUST A SHOEBOX”

This year the Santa Shoebox Project celebrates its 10th birthday. In the 10 years since the project began in a suburban home, it has distributed more than 550 000 personalised shoeboxes to children from socially disadvantaged backgrounds across South Africa and Namibia. More than 50% of those shoeboxes reached children in far-flung rural areas.

The theme for the 2016 campaign is “More Than Just a Shoebox”, focusing on how the donation of a Santa Shoebox not only gifts the recipient child with a personalised shoebox filled with daily necessities, but also instils a sense of self- worth and presents the child with the promise of a better education, improved hygiene and dental health and those simple things that every child should enjoy, sweets and a toy.

“To see so many lives touched by this project every year is simply awe-inspiring,” says Chief Executive Officer Irené Pieters, “especially considering that each one of our 50-or-so drop off locations are run by volunteers who want nothing more than to see delighted and joy-filled smiles on children’s faces at Christmas-time.”

“Some of the most touching moments are the expressions of gratitude from recipient children’s parents who aren’t in the position to buy their children Christmas presents and are so grateful to strangers who are willing to step forward to do so. It’s an annual reminder of the generosity and compassion of South Africans everywhere and we hope to continue this work for another 10 years at the very least.”

As we always do, we will be proving you, our readers with the relevant information very soon as to how you can make up a box which we will collect and drop off at the relevant drop off point. Keep an eye out for further info coming soon.

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