Volvo reveals adventurous side with new V90 Cross Country

oct16-14

Volvo Cars has unveiled the eagerly-awaited V90 Cross Country, completing its 90 Series line-up.

Since the introduction of the first Cross Country almost 20 years ago, Volvo Cars has become synonymous with the rugged all-road, all-weather product category, with a growing stable of Cross Country models.

Volvo Cars’ Cross Country models fulfil an increasingly important part of the Swedish automaker’s product portfolio as luxury car buyers seek out a more experienced-based lifestyle that occasionally takes them off the beaten track.

“The new V90 Cross Country takes the elegance of the V90 and transforms it into an all-road car that delivers safety, comfort and performance in a capable and adventurous package,” says Håkan Samuelsson, President & CEO, Volvo Car Group.

With some of the harshest winters on the planet and over 77 per cent of the country covered in forest and lakes, Sweden is the perfect place to develop and test extreme durability and all-weather capable cars. This hard-won expertise represents a large part of Volvo Cars’ heritage, reflected in the company’s Cross Country model line-up.

From secret testing facilities in the frozen north of Sweden, where temperatures regularly hit -40 degrees centigrade, to the searing desert heat of Arizona, where Volvo Cars performs its high temperature testing programme, the V90 Cross Country has been built to last.

With a design that clearly stands out from the crowd, the V90 Cross Country’s rugged character belies a sumptuous interior that delivers a level of luxury uncommon in the segment, combining all the benefits of the connectivity and entertainment features that were launched with the new S90 and V90, including a high-end sound system by Bowers & Wilkins.

The V90 Cross Country’s exterior design cues communicate the powerful and dynamic capability that the car exemplifies, while offering the flexibility to choose from both rugged and elegant expressions.

The new V90 Cross Country takes this well-established segment to a new level of comfort-inspired capability. Production of the car is set to start during the northern hemisphere autumn at Volvo Cars’ Torslanda Plant in Sweden.

The new Volvo V90 Cross Country is destined for South African roads, with timing and availability currently in planning stages.

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